About Blue35

Work with us for a day, a week, a year or more: we offer ultimate flexibility.

Located in the heart of Grand Rapids’ entertainment district and created through a dynamic partnership between Haworth and Rockford Development, Blue35 is a new, innovative office environment designed for collaboration, inspiration, and results: a business neighborhood where ideas come alive.


We make moving into downtown Grand Rapids easy: two floors outfitted in the latest Haworth office solutions house a variety of single private offices and coworking stations. Our spaces are ideal for both individuals and groups representing any industry or skill set.


Blue35 also houses two floors of state-of-the-art meeting and conference rooms, available to building members and guests to rent for board meetings, conferences, strategy sessions, team trainings, and more. Ideal for groups from 4 – 50, host your next meeting in our beautiful spaces.

Our Member Services team is dedicated to providing meaningful experiences to both members and guests. Curated programming supports collaboration and networking among members, and every meeting detail from catering to technology needs is managed on-site.


Looking for something more permanent? We can help with that, too. Blue35 also offers whole floors available to tenant build-out. Contact us for details.


We look forward to welcoming you to Blue35.



That’s easy: access. Access to state-of-the-art technology. Access to outstanding hospitality. Access to Grand Rapids’ downtown arena district. Access to professionals who represent a variety of industries.

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Brooke Finlan – General Manager

Sarah Abel – Conference & Program Manager


Blue35 is located at 35 Oakes SW in Grand Rapids, Michigan in the former New Hotel Mertens, originally built in 1914 as the city’s first modern fire-resistant hotel:

“Becoming every year a more and more important industrial and commercial center, as well as a terminal point for railroads, the business interests of Grand Rapids have increased by leaps and bounds and its transient population has become of a magnitude which has been a constantly growing tax upon the capacity of its hotels. This it has devolved upon men of enterprise, courage and confidence in the city’s development to supply hostelries for the accommodation of the city’s guests, and one of these men in recent years was Charles H. Mehrtens, who built the New Hotel Mertens.


Charles H. Mehrtens was born in the province of Hanover, Germany in 1857, and came to the United States at the age of fourteen years, locating at Sand Lake, Mich., where he worked in the shingle mills for a time.  He was industrious and ambitious, carefully saved his earnings, and eventually engaged in a business on his own account, in 1883, having as partners in his milling enterprise a Mr. Kinney and his brother, George Mehrtens. This association continued for about five years, when Mr. Mehrtens went to White Cloud, Mich., and had his first experience in hotel keeping, purchasing the Hotel Atlantic and Pacific, which he conducted successfully for about fourteen years. This was followed by one and one-half years in the same line at Albion, Mich., a short period at Detroit, and five years at Manistee, Mich., where he conducted Dunham House. Coming then to Grand Rapids, he took over the Crathmore Hotel. Of which he was the proprietor for seven years, and at the end of which time he lived retired for one year, and when the New Hotel Mertens was finished he again took up business activities.


He did not live long enough to enjoy the success which greeted his last venture, as his death occurred, Aug. 7. 1914.


Mr. Mehrtens was a man who had an excellent standing in business circles in whatever community his activities were centered, and he was a citizen of public spirit.” (page 263)

“Charles M. Luce, present proprietor of the Hotel Mertens, was born at Battle Creek, Mich., Dec. 2, 1883…This hotel, at the corner of Oakes and Commerce Streets, was thrown open to the public, Jan. 6, 1914. It is a fire-proof structure, sanitary in every particular, 100×50 feet in dimensions, and has eight floors and 133 rooms, forty rooms being with bath.


The house has become extremely popular among those of the traveling public who appreciate real comfort, an excellent cuisine and attentive service, and who know that their every requirement will be gladly and intelligently catered to.” (page 237)

Grand Rapids & Kent Count Michigan: Historical Account of Their Progress from First Settlement to the Present Time, Volume II
Ernest B. Fisher, Editor. Chicago: Robert O. Law Company, 1918


How do I reserve meeting and conference space at Blue35?

Just give us a call at 616.432.5460


Do I have to be a member of Blue35 to utilize the building spaces?

Blue35 members (those individuals or companies who have a current lease at Blue 35) do receive priority booking for available meeting and conference rooms, however, non-members are more than welcome to utilize meeting and conference rooms.

How do I become a member?

Weekly, monthly, 6 month and annual memberships are available.


Can I utilize Blue35 for just one day?

Yes: we have coworking stations that can be used for the day (8:00 am – 5:00 pm).

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Transform the way you work

Blue35 is home to two Bluescape labs that house award-winning Bluescape technology: a system of incredibly powerful touch-screen monitors that create an unparalleled digital experience that combines text, web-based browsing, photos, digital whiteboard space, and more, in real time.

Drive results with the cloud-based platform that unifies global teams, workflows and tasks.

Your work is securely stored and retrievable through a cloud-based work space.


Ideal for strategy sessions, seminars, planning, brainstorming, and more, collaborators around the world can participate in real-time through an online portal.




A detailed look at the available space in Blue 35

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Tenant Build-out Availability

Floors 2 – 4 of Blue35 are dedicated to private tenant build-out where team members and organizations can convene to think, discuss, and do.


Each floor has 6,300 square feet including lobby and bathrooms, and the layout allows for single-floor users as well as multiple (2-4) users.


Members on these floors enjoy invitations to Blue35-only educational, networking, and social events; 24/7 access to the building customized for your employees and guests; directory signage in the main lobby, and more.


The space itself may be delivered turnkey in order for teams to quickly establish themselves and simplify the move-in and build-out process.


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Single Offices – Team Stations – Coworking

The 5th floor is a unique blend of two types of offices completely furnished with the latest Haworth office solutions: half of the floor is outfitted for the individual who requires four solid walls and a door for complete privacy, while the other half features innovative work spaces that allow for privacy and controlled interaction with others.


Leases for the 5th floor range from just one week to a year.


The floor features two shared private meeting rooms outfitted with Haworth’s dynamic Workware technology, an executive lounge, and a shared copier/fax/scanner.


Members stationed on this floor are granted access to the shared community kitchen located on the 6th floor, and receive special members rates when reserving meeting rooms, conference spaces and Bluescape labs on floors 7 and 8, and the rooftop deck.


Services and amenities provided to 5th floor members include on-site hospitality staff; free coffee, tea, and water; catering coordination; basic office supplies; high-speed Wi-Fi; mail and package service; 24/7 building access; invitations to Blue35-only educational, networking, and social events; building directory signage; and more.


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Team Stations – Coworking

Providing an energetic environment, the 6th floor is a vibrant coworking space ideal for individuals and small teams seeking to interact and work alongside people from different companies.


The floor is fully furnished with the latest office environments available from Haworth, and includes single coworking desk, team stations, and casual breakout areas.


Leases for the 6th floor range from just one week to a year, and daily guest passes are also available.


The 6th floor features a small private conference room complete with Haworth Workware, a shared copier/fax/scanner, and community kitchen. Members stationed on the 6th floor receive special member rates when reserving meeting rooms, conference spaces and Bluescape Labs on floors 7 and 8, and the rooftop deck.


Short and long term lease options are available.


Services and amenities provided to 6th floor members include on-site hospitality staff; free coffee, tea, and water; catering coordination; basic office supplies; high-speed Wi-Fi; mail and package service; 24/7 building access; invitations to Blue35-only educational, networking, and social events; building directory signage; and more.


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Conference – Meeting Space – Bluescape Labs

The 7th floor – in combination with the 8th floor – accommodates larger groups for meetings, strategy sessions, conferences, board meetings, and more. Four spacious rooms can host between 24 – 32 individuals and are equipped with Haworth Workware presentation technology, flexible furniture, and endless possibilities. A smaller conference room can accommodate 12 people and offers floor to ceiling windows.


The 8th floor, boasting some of the best views in Grand Rapids, offers 5 unique meeting environments equipped with Haworth Workware. These spaces are designed for critical analysis, creative brainstorming, and team training.  This floor also includes an executive lounge area to meet or relax. Groups of up to 50 can utilize these spaces.


Two Bluescape Labs house Haworth’s award-winning, cutting-edge, Bluescape technology: a system of incredibly powerful touch-screen monitors that create an unparalleled digital experience that combines text, web-browsing, photo storage, digital whiteboard space, and more. Your work is securely stored and retrievable through an online database.


Blue35 is one of the only locations in the world that provides access to Bluescape technology, and priority access is given to members.




Blue35 offers a variety of work options for businesses of all sizes:


Sometimes big organizations need to get smaller to achieve huge results. Blue35 is designed to provide an energetic environment where teams can convene to think, discuss and do. Secure corporate suites are available in configurations that can be tailored to virtually any organization’s needs.


Small Businesses

Blue35 provides and exhilarating environment designed to help small businesses achieve new levels of success. Whether it is a single seat in a shared co-working environment, a small private or semi-private office or a state-of-the-art conference room for an important meeting, members enjoy access to a work environment where technology and creativity mix in ways not previously available to small businesses.


Sometimes business people need a home away from home to be inspired or to just get work done. With its location in the heart of downtown, Blue 35 membership is ideal for those looking to move from a home office into a more collaborative, professional and impressive environment, as well as frequent visitors to Grand Rapids.


Membership Highlights

  • Priority access to the building’s state-of-the-art conference rooms, Bluescape labs and Rooftop Deck
  • Cost savings through shared building amenities
  • Full-time member services staff who facilitate networking and collaboration



We would love to hear from you! We are located at 35 Oakes Street SW in Grand Rapids, Michigan (entrance on Commerce Ave.)   For general inquiries, please contact us at 616.432.5460.

Email Us

Please email us at: hello(at)blue35gr.com to contact our staff.


35 Oakes St. Grand Rapids, MI 49503

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